Mumbai Life Series -The Malls in Mumbai

They malls have happened to Mumbai recently. Hence they sport a splashing and brand new look. They are the hang outs and social networking sites for Mumbaikars
(Mumbai residents as they are called). The malls have given the new suburban elite access to international brands and a wide variety of products .Thus in the process they have created a richer lifestyle for the once quality deprived suburban residents. Most of the malls are situated in the suburbs of Mumbai as property prices are at an all time high in the commercial district ie South Mumbai . Thus suburban Mumbaikars do not have to travel great distances to purchase the so called good quality stuff in far flung areas of town anymore.


If you are caught on a weekend in the mall the sea of humanity can be overwhelming. There are people and more people everywhere. There are families and groups of friends all thronging to the shops, cinema halls and food courts at the same time. Then there are the first time users of the elevators who would hesitate , think twice, put one step behind and then put that final foot forward only to reach their destination safely …The malls in the Northern part of the city are spread over a large area and will have multiple format stores . You can be assured of spending anywhere from 4 to 5 hours in the mall once you enter it.Once you see these malls you are assured that yes the India retail story is in fact happening .Some of these well known Malls are –R Mall , Nirmal Lifestyles at Mulund, Infinity at Andheri , Inorbit at Malad . The malls are also the favorite hangout of the numerous BPO/KPO employees . They are young , earn reasonably well( as compared to their non BPO/KPO peers) and thus have a huge disposable income .Some malls are even situated next to the commercial /office areas housing the BPOs or KPOs. Thus you have easy accessibility thrown in along with high income and there you have a huge customer base willing to splurge and take the Retail story ahead….