Saturday, June 9, 2007
On Shopping In Modern Times
In India we have just got used to shopping in supermarkets, malls etc . I am prodded to think that with the elegant layout and a huge spread before the potential shopper are we enticed into buying more than what we want at times ? Where were the hidden needs for carts and carts of knick knacks before these markets were created?( not that I have escaped untouched from this phenomenon !). Of course the markets are extremely convenient for the busy urban dweller as you get all requirements under one roof . There is a whole lot of work that goes behind the layout , design and other paraphernalia to woo the retail customer . And I think these retailers are doing a damn good job at that !
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2 comments:
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